Wear the Commitment

More than just a hoodie, it’s a reminder of the commitment you’ve made to take back your attention.

This first-ever limited run is just the beginning. By wearing one, you’ll be part of FOCUS48 from the very start, helping us build a movement that encourages people to look up, reconnect and make more room for real life.

We’ve intentionally sourced a premium-quality hoodie from a company with a strong commitment to ethical and responsible production, with every detail designed to carry the FOCUS48 message.

On the front, you’ll find the simple printed FOCUS48 mark.

On the back, oversized pause bars are a reminder to pause, look up and make space for what matters.

And on the sleeve, an embroidered statement:

TAKING BACK MY ATTENTION

Wear it during the 48 hours. Wear it afterwards. Let it be a reminder that sometimes the best thing you can do is put the screen down and be where you are.

Wear the commitment. Take back your attention.