Wear the Commitment

More than just a hoodie, it’s a reminder of the commitment you’ve made to take back your attention.

We’ve intentionally sourced our hoodies from a company with a strong commitment to ethical and responsible production. On the front, you’ll find the simple FOCUS48 mark, while the oversized pause bars on the back are a reminder to pause, look up and make space for what matters.

And on the sleeve: TAKING BACK MY ATTENTION: because that’s what FOCUS48 is all about.

Wear it during the 48 hours. Wear it afterwards. Let it remind you that sometimes the best thing you can do is put the screen down and be where you are.

Wear the commitment. Take back your attention.